A new business novel by Ramesh J. Chougule

The system is running. The purpose is not.

Three hundred million dollars of ERP. Almost no business outcome. A new book names the condition — and shows how to settle the debt before your next AI investment.

The Problem

Most organizations do not have an ERP problem. They have a purpose problem.

The ERP is live. It is licensed, maintained, and staffed… and in most organizations, it contributes almost nothing to the decisions that move the business. This is not a system failure. It is a purpose failure — a stranded asset generating Purpose Debt, a compounding liability that appears on no balance sheet but costs the organization every quarter it goes unnamed.

Cover of The Purpose Debt: Settle This Before Your AI Investment by Ramesh J. Chougule
The Book

The Purpose Debt

Settle This Before Your AI Investment

A business narrative for every leader who has sat in the room where the system runs and the business does not. It follows John, a VP at a pharmaceutical company, as he discovers his three-hundred-million-dollar ERP investment is technically flawless and commercially stranded — and begins the work of settlement.

Key Concepts

The vocabulary of settlement

01

Purpose Debt

The compounding cost of an ERP deployed without a defined purpose.

02

Stranded Asset

A technically complete ERP generating almost no business value.

03

The Value Compass

A governance instrument mapping ERP processes to business outcomes.

04

The Ninja Role

The function that bridges ERP capability and business decision-making.

05

The Purpose Debt Score

A diagnostic across Process, Data Quality, and Organizational Readiness.

Why Now

In the era of AI, the purpose question has become existential.

Enterprises worldwide have invested hundreds of billions of dollars in ERP over three decades. With AI now layering onto these systems, the question of ERP value is more urgent than ever. Enterprise technology without a defined purpose does not become purposeful with AI built on top of it.

AI amplifies the maintenance-shop problem at machine speed.

How deep is your organization’s Purpose Debt?

Take the Purpose Debt Score
Ramesh J. Chougule
The Author

Ramesh J. Chougule is a senior technology and transformation leader at Infosys Limited. The Purpose Debt draws on more than two decades of work with clients across North America, India, Asia, Japan, and Europe.

About the Author